Full Time
Posted 4 months ago

Responsibilities:

  • Work with a cross-functional team (Product, Sales, Services) to establish growth strategies in support of Grok’s revenue goals.
  • Create, manage, and experiment with new user acquisition campaigns
  • Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
  • Manage SEO.
  • Analyze data to monitor revenue performance and uncover areas for improvement.
  • Prepare and present recommendations, reports, and findings.
  • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including sales-qualified leads, opportunities, and revenue.
  • Evaluate and measure user journeys to improve marketing strategies, sales strategies, and product roadmaps.
  • Generate original content and collaborate with channel-specific partners (case studies, videos, blog, email, social media, etc.) to develop and drive product growth.

Knowledge / Skills Required:

  • BA/BS degree, preferably in marketing or business
  • 3+ years of marketing and demand generation experience
  • Experience with web analytics, A/B testing, email marketing, and paid media channels
  • Proficient understanding and use of Salesforce, ZoomInfo, and LinkedIn
  • Experience working closely with business/sales development reps to solicit feedback and ensure quality of leads
  • Deep understanding of management and optimization of the lead handoff process between marketing and sales
  • Highly analytical and able to derive meaning from data through testing and optimization
  • Strong project management, presentation, and communication skills
  • Exhibit characteristics of a true team player
  • Be a problem solver
  • Embrace sensitivity and respect for racial, gender, sexual orientation, and cultural differences.
  • Willingness to perform other duties and special projects as needed/requested.

Preferred Knowledge / Skills:

  • Masters’ Degree in Business Administration
  • Experience in product marketing and /or subscription services
  • Understanding of AIOPs space
  • Experience selling into Information Technology (IT)
  • Previous Technology experience

Job Features

Job Category

Sales and Marketing

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