Senior Growth Marketing Analyst

Responsibilities:

• Work with a cross-functional team (Product, Sales, Services) to establish growth strategies in support of Grok’s revenue goals.
• Create, manage, and experiment with new user acquisition campaigns
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
• Manage SEO.
• Analyze data to monitor revenue performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings.
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including sales-qualified leads, opportunities, and revenue.
• Evaluate and measure user journeys to improve marketing strategies, sales strategies, and product roadmaps.
• Generate original content and collaborate with channel-specific partners (case studies, videos, blog, email, social media, etc.) to develop and drive product growth.

Knowledge / Skills Required:

• BA/BS degree, preferably in marketing or business
• 3+ years of marketing and demand generation experience
• Experience with web analytics, A/B testing, email marketing, and paid media channels
• Proficient understanding and use of Salesforce, ZoomInfo, and LinkedIn
• Experience working closely with business/sales development reps to solicit feedback and ensure quality of leads
• Deep understanding of management and optimization of the lead handoff process between marketing and sales
• Highly analytical and able to derive meaning from data through testing and optimization
• Strong project management, presentation, and communication skills
• Exhibit characteristics of a true team player
• Be a problem solver
• Embrace sensitivity and respect for racial, gender, sexual orientation, and cultural differences.
• Willingness to perform other duties and special projects as needed/requested.

Preferred Knowledge / Skills:

• Masters’ Degree in Business Administration
• Experience in product marketing and /or subscription services
• Understanding of AIOPs space
• Experience selling into Information Technology (IT)
• Previous Technology experience